MLB Rivalry On The River

Enthralled by our vision, we undertook an extraordinary endeavor to ignite a fervor for baseball among Londoners. With a stroke of genius, we harnessed the iconic rivalry between the Cubs and Cards, seamlessly integrating it into the city's cultural tapestry. By transforming London into a dynamic North-South axis and evoking the spirit of the legendary Route 66, we forged an unparalleled connection that fostered a captivating bond between the city and America's beloved pastime.

Through careful planning and creative execution, we ingeniously crafted an experience that transcended geographical boundaries and captivated the hearts of Londoners. Vibrant displays and engaging activities dotted the North-South axis, creating a visual and interactive journey that paid homage to the rich traditions and intense rivalry of baseball. This transformative approach enveloped the city, leaving an indelible impression on its inhabitants and deepening their appreciation for the sport.