MARK CREATIVE DIRECTOR
A resume of remarkable accomplishments!
Work
Experience
2017 - 2023
Frukt/Ocatagon
Creative Director
London, UK
-
Oversaw the creative team in developing and executing campaigns that resulted in increased brand awareness, customer engagement, and revenue growth.
-
Motivated team members to push beyond their limits and challenge themselves to create innovative consumer experiences and campaigns.
-
Thrived in a fast-paced and ever-changing work environment, ensuring that the team consistently met tight deadlines and high expectations.
-
Fostered a positive and collaborative team culture that encouraged creativity, growth, and professional development among team members.
-
Developed and managed creative concepts and strategies for various brands in industries such as Deliveroo, Party Poker/McLaren, Winston, Sports Bet, Playstation, MLB, and the NFL
-
Collaborated with account managers, strategists, and other departments to ensure creative solutions were aligned with client goals and objectives.
-
Evaluated the performance of the creative team and implemented training programs to improve skills and productivity.
-
Developed new business opportunities by participating in pitches and presentations to potential clients.
2014 - 2016
Dragon Rouge
Creative Director
Paris, France
-
Led and managed a team of 18+ art directors, visual designers, 3D artists, and copywriters in the development of comprehensive marketing campaigns, including ATL, BTL, social media, digital initiatives, and bespoke digital tools.
-
Played a critical role in the repositioning, redesigning, and global launch of a lifestyle brand across 23 markets in Asia, resulting in increased brand awareness and engagement.
-
Developed activation platforms for several agency clients, including JTI, Kra, and PSG, leveraging strong branding and marketing skills to drive engagement and growth.
-
Recognized as a key leader in driving brand engagement and successfully managed complex projects from conception to execution, ensuring timely and high-quality delivery of all campaigns.
-
Managed project timelines and budgets, ensuring projects were delivered on time and within budget constraints.
2001 - 2014
Leo Burnett
Creative Director
Chicago, IL USA | Frankfurt Germany
-
Established and developed a team of 10 international art directors and copywriters, increasing business revenue from $1.2 million to $5.5 million.
-
Conceptualized and directed numerous successful lifestyle and brand campaigns across various channels, including film, social media, experiential, and shopper marketing, reaching over 30 markets.
-
Cultivated strong relationships with global clients, earning their trust through consistently delivering world-class creative work.
-
Collaborated with high-profile clients such as Samsung, Sealife, PMI, McDonald's, and BWIN, successfully executing their creative campaigns and exceeding their expectations.
-
Managed projects from conception to execution, ensuring timely and high-quality delivery of all campaigns.
-
Consistently delivered award-winning creative solutions to top global brands, leveraging extensive knowledge of competitive and industry landscapes across various sectors.
-
Challenged the status quo and drove innovation through a deep passion for modern culture and a focus on building brands that make a cultural impact.
-
Demonstrated expertise in developing successful brand strategies and delivering innovative campaigns that surpassed client expectations.
-
Leveraged a strong understanding of modern cultural trends to create impactful campaigns that resonated with audiences and drove engagement.
1993 - 1997
Education
American Academy of Art
Chicago, IL USA
Bachelor of Fine Arts
-
Advertising, Design, and Typography
Core Competencies
-
Strategic thinking Innovation
-
Creative problem solving
-
Communication
-
Branding & marketing
-
Industry knowledge
-
Collaboration
-
Social Media Marketing
-
Web Design
-
Microsoft Office Suite
-
Creative strategy development & execution
-
Team management
-
Leadership
-
Client relationship management
-
Marketing campaign development & execution
-
Project management
-
Budget management
-
Cultural trend analysis
-
Adobe Creative Suite proficiency