Party Poker X McLaren | Daniel Riccardo

Party Poker joined forces with McLaren and Daniel Ricciardo to promote poker within the F1 community. Our objective was to seamlessly integrate Daniel into our newly launched activation campaign, "Part of the Party." The campaign focused on fostering a sense of belonging and community within the Party Poker platform, differentiating us from other intimidating poker sites.

Given Daniel's newcomer status in the poker scene, we decided to create original content that documented his journey from being a novice to becoming skilled enough to hold his own at the tables. We followed Daniel's progress and shared his story on Instagram, capturing moments from his introduction to Party Poker all the way to his participation in the main event, where he played alongside professionals from Party Poker.

To enhance the excitement and engagement, we introduced a custom tournament series called the McLaren Turbo Table. This tournament offered F1 event attendees the opportunity to compete for a chance to win a trip to the finals, where they would face off against 18 players in a thrilling poker showdown.

Through our collaboration with McLaren and Daniel Ricciardo, we promoted poker within the F1 community. The "Part of the Party" campaign, combined with the captivating content showcasing Daniel's poker journey, allowed us to build a strong sense of community and camaraderie within the Party Poker family. The McLaren Turbo Table tournament series added an extra layer of excitement, offering fans a chance to participate in an unforgettable poker experience.