Sports Bet Activation Campaign

Sports Bet's goal was to generate enthusiasm among Australians for betting on the 2020 US Election Campaign. Our challenge was to make American politics engaging for the Australian audience. Our innovative solution involved bringing a quintessentially lowbrow American family, the Griffins, to Australia to kick-start the excitement in a relatable and entertaining manner.

By introducing the Griffins, we injected a sense of fun and humor into the campaign, making it accessible for everyone. The presence of this lovable family aimed to create a connection with consumers, ensuring they felt comfortable and empowered to gather all the necessary information to place their bets without any intimidation or fear.

Through this unique approach, we strived to make the betting experience enjoyable, approachable, and devoid of any complexity. By leveraging the Griffins' presence, we sought to bridge the gap between American politics and the Australian audience, ultimately enticing them to participate in the betting experience with confidence and excitement.