Mevius 360° integrated campaign

Mevius, a dominant player in the APAC market, had been losing its momentum by failing to adapt to the changing landscape. Our mission was to breathe new life into the brand, aligning it with the desires of our consumers. We embarked on a complete 360° integrated campaign, revamping every aspect of Mevius, including packaging, print ads, TVCs, POS materials, digital platforms, and activation strategies.

At the heart of our campaign was the empowerment of consumers as creators. We celebrated their innate ability to bring ideas to life and encouraged them to embrace the endless possibilities. This concept seamlessly integrated into our immersive Activation campaign, where participants were immersed in hands-on experiences that unleashed their creativity.

Through interactive displays, collaborative events, and engaging activations, participants were encouraged to explore their creative potential and discover the limitless horizons that Mevius represented. Our aim was to foster innovation, excitement, and anticipation of what the future holds.

By repurposing and redesigning the brand to resonate with modern preferences, we successfully revitalized Mevius. Our Activation campaign empowered consumers to embrace their creativity, positioning Mevius as a brand that nurtures innovation and celebrates the potential within each individual. The result was a renewed connection with our target audience, reinvigorating Mevius as a brand that embraces the spirit of creation and represents the anticipation of a vibrant future.