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Freedom Music

Project type

Music Activation Campaign

Location

Global

Role

Creative Director | Art Director | Graphic Designer

Client

JTI

The world of music is a powerful force that unites diverse groups of people like no other. In 2010, we launched Freedom Music with the intention of creating a meaningful activation platform. Little did we know that it would evolve into one of the largest music engagement platforms in the world.

Over the years, we have brought renowned DJs such as Steve Aoki, David Guetta, Paul Oakenfold, and Avicii, among many others, to our events. From intimate gatherings at small bars to massive music festivals and exclusive rooftop parties, we have curated over 750 unforgettable experiences in just nine years.

Our impact extends far beyond the physical events. With billions of social media impressions, Freedom Music has made an indelible mark in the music industry. We have shattered expectations and elevated this music platform to new heights.

Through the power of music, we continue to connect people, fostering a sense of unity and freedom. Freedom Music has become a beacon of inspiration, pushing boundaries and providing unforgettable moments for music lovers around the globe.

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