JAGERHAUS Festival Activation

Our mission was to transform Jager from being solely associated with shots into a brand that resonated with a younger audience on a deeper level. To achieve this, we embarked on an exciting journey to connect with emerging talent in the music industry and position Jager as the go-to brand at festivals across the UK.

At these festivals, the Jagerhaus became a hub for music lovers, attracting an impressive attendance of 83,000 people. Over the course of the events, we served an astounding 16,000 Jager shots, igniting the spirit of celebration and fostering a strong connection between the brand and its consumers.

With a lineup boasting over 60 live acts and DJs, including some that have now achieved mainstream success, we curated an unforgettable musical experience for festival-goers. This not only showcased emerging talent but also positioned Jager as a brand at the forefront of discovering new music.

The response from consumers was overwhelmingly positive, with 92% stating that they would highly recommend the Jagerhaus experience. Our efforts resonated far beyond the festival grounds, as we reached over 52 million people through our social media campaigns, and our media reach extended to an impressive 432 million.

Through our strategic approach and immersive festival activations, we successfully redefined the perception of Jager, making it a brand that consumers could genuinely connect with. By embracing emerging talent and creating memorable experiences, we solidified Jager's position as a brand that supports and celebrates the vibrant music scene, earning the loyalty and admiration of our target audience.